H&M Opens Its First Hyper-Local Flagship Store in Berlin

H&M's first hyper-local flagship Mitte Garten opened its doors in Berlins creative Mitte district. With it's approximately 300 square meters, it's one of H&M's smallest stores offering curated womenswear, selected external brands, vintage pieces and a showroom for customers. The store will offer curated fashion from H&M's assortment as well as selected external brands, most of them Berlin based. The selected assortment is paired with a digital tool offering H&M's full range where custom…

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Source: webwire
H&M Opens Its First Hyper-Local Flagship Store in Berlin



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