Karen Millen CEO, Beth Butterwick, on partnering with Pentland Brands and becoming a lifestyle brand

We spoke to Beth Butterwick about her vision for the Karen Millen brand and the recently announced licensing partnership with Pentland Brands, which will see Pentland delivering the Karen Millen footwear offering. How would you describe the Karen Millen DNA? The brand is 37 years old and if you look at how Karen Millen set up the business, from the start it was about acute attention to detail. Karen talks about making clothes that make you stand up straight, that you feel really good i…

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Source: webwire
Karen Millen CEO, Beth Butterwick, on partnering with Pentland Brands and becoming a lifestyle brand



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